Marco Spoerrle - Plan Your Marketing Strategy

Marketing During a Recession
It's true businesses are pulling their marketing budgets and as a result they are going to see a decrease in sales, while their competitors will continue to market and see growth during these difficult economic times. Learn the importance of marketing during a recession and gain the information you need to do it effectively and at low to no cost.

MarketingPlan Pro Software by Palo Alto Software
MarketingPlan Pro software was developed by PaloAlto and powered my marketing guru John Jantsch. I had the opportunity to play with this software package. In this review I share with you the pros and cons and tell you if it's worth your money.

What to Look for When Outsourcing Your Marketing
The option to outsource marketing functions is becoming increasingly popular. If you are evaluating the option to outsource there are a few things you should know when selecting a marketing consultant or outside firm. Learn what information your should gather and what things you should look for to find the right marketing consultant for you.

What’s the Future for Marketing in the Media Industry?
Like any business, the media industry evolves in cycles. The career potential for marketers in the media industry is anticipated to keep growing. Learn what you need to know about the future for marketing in the media industry and how to break into the career path in this guest article by Rick Linde.

Being Unique is a Good Thing... Isn't It?
Distinguishing your product or service from the competition can make your marketing more effective. Learn how to stand out in a crowd by being unique.

Marketing Power In Podcasting
Podcasts are audio or video files distributed over the internet. Listeners download the files, and either play them on the computer or a listening device, such as an I-Pod. Learn how you can market your company using the new technology of podcasting.

4 Ways to Overcome Marketing Challenges Forever
For most small business owners, marketing is an overwhelming concept. They need marketing solutions that ensure a smooth-running, profitable business yet most don't know where to begin or how to focus their efforts. Guest author Leslie Hamp shows you four ways to overcome marketing challenges forever.

Create an Effective Marketing Kit
The trifold brouchure is outdated. No one even reads them anymore, so how can you get the attention of prospective customers and clients? Learn how to make an effective marketing kit that will drive business to your company.

Dare to Be Different In Your Marketing
Why is it so difficult to find new ideas in the industry of marketing? Have we become complacent when it comes to developing new campaigns and strategies? Is it just easier to copy campaigns and change them up to make them our own? Learn how getting back to the basics can help you stand out and put you on a path that is unique and different. By daring to be different I guarantee you'll see the effectiveness and the excitement of your marketing endeavors increase.

Elements in the Situational Analysis
Before developing any given marketing strategy it is important to conduct some form of analysis. This week guest author Alex Margarit shows you a raw marketing 101 introduction to what to take into account when conducting an analysis. He also provides you with with a checklist of the most important factors to take into account. In his article you will learn how to evaluate the elements in situational analysis.

Develop Your Value Proposition
An effective and well written value proposition describes what you do in terms of tangible business results. It draws interest and shares a success story within a few words. Learn how to write yours today.

Changing Your Position When There's Competition
Are you finding many of your best prospects already working with competitors? When you pursue a new opportunity, is someone else capturing the prize? Maybe it's time to re-evaluate your positioning. Learn how in this guest article by C.J. Hayden.

Make More Money with Marketing Metrics
Knowing which marketing endeavors pay dividends will save you time, money and effort by allowing you to focus your marketing budget on tactics that work. Learn how to measure the effect of your marketing efforts to make more money in this week's guest article by Jeremy Cohen.

Is Procrastination Holding You Back?
Putting off unappealing tasks may be human nature, but for an entrepreneur, procrastination can be deadly. Is it holding you back? Find out how to overcome procrastination in this guest article by C.J. Hayden.

Reach Customers with Your Marketing Mix
Learn how to effectively reach customers with your marketing mix in this guest article by Alan J. Zell.

What's Your Marketing Attitude?
As business owners you may not lacking in the knowlege of marketing techniques but what about your marketing attitude? Are you sabotaging your own marketing efforts by carrying the wrong attitude? Find out in this guest article by C.J. Hayden.

Developing Your Marketing - 4 Ps of Marketing
Your marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives. Learn how to develop a successful marketing program.

The Marketing Value of a Mission Statement
Your mission statement has marketing value, unfortuntaely it's often lost in wordy and meaningless jargon. Let me show you how write a mission statement that reflects your company's purpose and gives you marketing value.

Featured Article: Marketing Ideas & Strategies to Help Your Business Grow - Marco Spoerrle

How do you grab people's attention, arouse their interest, trigger their desire, and motivate them to take action? Answer that four-part question correctly and you've identified the secret to achieving tremendous sales and marketing success in your business or profession. To complicate matters, however, the potential answers are as numerous and multi-faceted as the growing number of niche markets, products and services, and evolving marketing strategies and trends in our culture.

While not all inclusive, the following list of marketing strategies, marketing tools, and free marketing ideas can help establish a marketing framework that can put your small business on a faster track to growth. If you need more information on a particular business marketing topic, there are opportunities throughout this page to purchase and download relevant digital books from eBooks.com. (Note: Ten additional marketing strategies have recently been added to this page. Take a look.)

Small Business Marketing Tip #1: Gain Customer Confidence. Customer indecisiveness, skepticism, indifference, or confusion are among the top sales killers in the business world. It's up to you to project an image of experience, quality, dependability, excellent customer service, and/or added value to your prospective customers in order to win their confidence and overcome sales objections. If you haven't clearly communicated the advantages and solid reasons for them to do business with you, then they'll be hesitant to commit and the sale will go to your competitor.

Marketing Tip #2: Penetrate awareness of your target audience by using integrated marketing strategy, which in many cases would include a well-planned website marketing strategy. Stated simply: the more ways the public hears about you, the better your chances are for achieving brand recognition, credibility, and greater market share. Effective marketing strategy is partly the result of exposing your target audience to your name and your selling points (unique selling proposition) as often as possible (frequency), in as many ways as possible, and as cost-effectively as possible. For more information, consider downloading these eBooks: Implementing an Integrated Marketing Communications Strategy and Strategic Integrated Marketing Communications.

How to Make Money Online by Starting An Internet Business | Marco Spoerrle

Experts say now is the perfect time to make money on the Internet, and online business owners are still seeing big profits, even in this roller coaster economy. That's why our entire range of information, software, and training products is designed to help you create an online business that you can easily run from your home, on your schedule. So if you're interested in making money online, we have everything you need to get started:

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  Internet marketing courses
  The Insider Secrets to Marketing Your Business on the Internet guides you through all the steps of starting and running your own online business website, and making money on the Internet.
  The Insider Secrets to Selling on eBay teaches you how to make money online with eBay, including finding products to sell, and writing listings that turn browsers into buyers.
  Our Internet Entrepreneur Club gives you direct, one-on-one access to our team of marketing experts, and finally, StartUp offers traffic-building techniques, time-saving tools, case studies from successful entrepreneurs, and top-performing niches guaranteed to make money online.
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  Internet marketing training services
  If you want to jumpstart your ability to earn money online, we offer a range of Internet marketing training programs that allow you to work directly with our expert mentors at a level that suits your needs, time constraints, and budget.
  From our intensive five-day classroom experience to our six-month, one-on-one mentoring, all of our Internet marketing training systems will guide you successfully through every step of starting an online business website, and teach you the most effective ways to make money on the Internet right now.
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  Online business software
  One of the most important elements of making money online is using the right tools to keep your Internet-based business running smoothly. We offer a full suite of software to simplify and streamline all your daily tasks.
  Our flagship business-builder software, BeBiz is a step-by-step system designed to take you from "no product, no website"... to running your very own profitable online business.
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  Free articles and resources
  We offer a wide range of free articles and resources to keep you on top of the latest strategies for making money online.
  Sign up for our twice-monthly Marketing Tips Report, our regularly updated company blog, our comprehensive glossary of Internet marketing terms, or our eBay-focused AuctionTips newsletter .
  You can also connect with us on Facebook, Twitter, LinkedIn and YouTube.