Featured Article: Marketing Ideas & Strategies to Help Your Business Grow - Marco Spoerrle

How do you grab people's attention, arouse their interest, trigger their desire, and motivate them to take action? Answer that four-part question correctly and you've identified the secret to achieving tremendous sales and marketing success in your business or profession. To complicate matters, however, the potential answers are as numerous and multi-faceted as the growing number of niche markets, products and services, and evolving marketing strategies and trends in our culture.

While not all inclusive, the following list of marketing strategies, marketing tools, and free marketing ideas can help establish a marketing framework that can put your small business on a faster track to growth. If you need more information on a particular business marketing topic, there are opportunities throughout this page to purchase and download relevant digital books from eBooks.com. (Note: Ten additional marketing strategies have recently been added to this page. Take a look.)

Small Business Marketing Tip #1: Gain Customer Confidence. Customer indecisiveness, skepticism, indifference, or confusion are among the top sales killers in the business world. It's up to you to project an image of experience, quality, dependability, excellent customer service, and/or added value to your prospective customers in order to win their confidence and overcome sales objections. If you haven't clearly communicated the advantages and solid reasons for them to do business with you, then they'll be hesitant to commit and the sale will go to your competitor.

Marketing Tip #2: Penetrate awareness of your target audience by using integrated marketing strategy, which in many cases would include a well-planned website marketing strategy. Stated simply: the more ways the public hears about you, the better your chances are for achieving brand recognition, credibility, and greater market share. Effective marketing strategy is partly the result of exposing your target audience to your name and your selling points (unique selling proposition) as often as possible (frequency), in as many ways as possible, and as cost-effectively as possible. For more information, consider downloading these eBooks: Implementing an Integrated Marketing Communications Strategy and Strategic Integrated Marketing Communications.