Marco Spoerrle - Plan Your Marketing Strategy

Marketing During a Recession
It's true businesses are pulling their marketing budgets and as a result they are going to see a decrease in sales, while their competitors will continue to market and see growth during these difficult economic times. Learn the importance of marketing during a recession and gain the information you need to do it effectively and at low to no cost.

MarketingPlan Pro Software by Palo Alto Software
MarketingPlan Pro software was developed by PaloAlto and powered my marketing guru John Jantsch. I had the opportunity to play with this software package. In this review I share with you the pros and cons and tell you if it's worth your money.

What to Look for When Outsourcing Your Marketing
The option to outsource marketing functions is becoming increasingly popular. If you are evaluating the option to outsource there are a few things you should know when selecting a marketing consultant or outside firm. Learn what information your should gather and what things you should look for to find the right marketing consultant for you.

What’s the Future for Marketing in the Media Industry?
Like any business, the media industry evolves in cycles. The career potential for marketers in the media industry is anticipated to keep growing. Learn what you need to know about the future for marketing in the media industry and how to break into the career path in this guest article by Rick Linde.

Being Unique is a Good Thing... Isn't It?
Distinguishing your product or service from the competition can make your marketing more effective. Learn how to stand out in a crowd by being unique.

Marketing Power In Podcasting
Podcasts are audio or video files distributed over the internet. Listeners download the files, and either play them on the computer or a listening device, such as an I-Pod. Learn how you can market your company using the new technology of podcasting.

4 Ways to Overcome Marketing Challenges Forever
For most small business owners, marketing is an overwhelming concept. They need marketing solutions that ensure a smooth-running, profitable business yet most don't know where to begin or how to focus their efforts. Guest author Leslie Hamp shows you four ways to overcome marketing challenges forever.

Create an Effective Marketing Kit
The trifold brouchure is outdated. No one even reads them anymore, so how can you get the attention of prospective customers and clients? Learn how to make an effective marketing kit that will drive business to your company.

Dare to Be Different In Your Marketing
Why is it so difficult to find new ideas in the industry of marketing? Have we become complacent when it comes to developing new campaigns and strategies? Is it just easier to copy campaigns and change them up to make them our own? Learn how getting back to the basics can help you stand out and put you on a path that is unique and different. By daring to be different I guarantee you'll see the effectiveness and the excitement of your marketing endeavors increase.

Elements in the Situational Analysis
Before developing any given marketing strategy it is important to conduct some form of analysis. This week guest author Alex Margarit shows you a raw marketing 101 introduction to what to take into account when conducting an analysis. He also provides you with with a checklist of the most important factors to take into account. In his article you will learn how to evaluate the elements in situational analysis.

Develop Your Value Proposition
An effective and well written value proposition describes what you do in terms of tangible business results. It draws interest and shares a success story within a few words. Learn how to write yours today.

Changing Your Position When There's Competition
Are you finding many of your best prospects already working with competitors? When you pursue a new opportunity, is someone else capturing the prize? Maybe it's time to re-evaluate your positioning. Learn how in this guest article by C.J. Hayden.

Make More Money with Marketing Metrics
Knowing which marketing endeavors pay dividends will save you time, money and effort by allowing you to focus your marketing budget on tactics that work. Learn how to measure the effect of your marketing efforts to make more money in this week's guest article by Jeremy Cohen.

Is Procrastination Holding You Back?
Putting off unappealing tasks may be human nature, but for an entrepreneur, procrastination can be deadly. Is it holding you back? Find out how to overcome procrastination in this guest article by C.J. Hayden.

Reach Customers with Your Marketing Mix
Learn how to effectively reach customers with your marketing mix in this guest article by Alan J. Zell.

What's Your Marketing Attitude?
As business owners you may not lacking in the knowlege of marketing techniques but what about your marketing attitude? Are you sabotaging your own marketing efforts by carrying the wrong attitude? Find out in this guest article by C.J. Hayden.

Developing Your Marketing - 4 Ps of Marketing
Your marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives. Learn how to develop a successful marketing program.

The Marketing Value of a Mission Statement
Your mission statement has marketing value, unfortuntaely it's often lost in wordy and meaningless jargon. Let me show you how write a mission statement that reflects your company's purpose and gives you marketing value.